Further Research

This video is one of my favourites at the moment. Lorde is a fresh new artist. She's 17 from New Zealand. I really enjoy her music. When I was looking through her work on YouTube I came across this video. When I first watched it I was instantly glued to it. The director of this video evidently has chosen to focus exclusively on Lorde's expressive face. She sneers and stares directly into the camera, It’s confronting and more than a little unsettling, she comes across like a woman possessed. There's pretty much nothing going on in the video, apart from the artist saying one word every 30 seconds, and swaying keeping eye contact with the camera. The song is about going against social norms, and that is exactly what she is doing in the video. She is going against what people expect in a music video, by being completely still, and instead of singing the lead lyrics, she sings the background lyrics. when I first heard the song pictured how the video wold look, it imagined it being revolved around summer and first love as I knew that Lorde is a young teen, however it was the complete opposite but it is still really eye catching and interesting. It interests me so much  because I've never seen a music video like this.

The video is hypnotic and simplistic, yet artistic

you see the video just has her only saying "yeah" so that you can appreciate the music for what it is without flashy graphics taking away from what she's trying to do musically. The lighting is low key throughout. Although there isn't much change at all between the shots, the lighting and background is still effective. It compliments her image and costume well. It all adds together to give off a gothic, gory essence, her black lips in stark contrast to her white powdered face. Her costume and makeup reminds me of the makeup and costume we want to use for our actor/ artist in our video.

Lorde’s original video separates her from the rest of the teenage girl artists around right now.

Not a lot of young female artists pull off the 'Gothic' look very well, because their innocence and age over comes extreme original fashion sense.

Lorde's new debut album is called 'Pure Heroin'. Articles have described this album, besides the risky, controversial name, to be a 'lyrical masterpiece'. "Her realist, jaded approach to life, as opposed to the happy, glamorized parties in other pop videos, is now put to the test. Does she live up to the hype? This album might not be that danceable, but when you dig deeper, Pure Heroine is a lyrical treasure trove."